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French Bakery- the 4Ps Marketing and Promotion Strategy

Kawtar Ben Hadouch
Southern States University
BUS 480 CAPSTONE COURSE
5/01/2022

French Bakery- The 4Ps Marketing and Promotion Strategy

The 4Ps will be essential in helping French Bakery improve its operations. It will seek answers to the following questions: what are the signature products for this Bakery? Which product is the most profitable? How can the profitable product be grown? How do we improve the sales of the less profitable products? The second concern will be the price; how will the product’s price be set? Will the pricing include other relevant costs? Will the management of the French Bakery consider product bundling to drive up sales? The third “P” is promotion. It will answer questions like what will the firm do to promote its products, and what promotion tools will the company employ. What promotion strategy works best, and how can the company improve it, among other concern (Tapayan, 2018). The last “P” is about the place. Are there ways the bakery firm can use to deliver its products to the customers? What should the firm use to increase its merchandise and front-of-house experience? Carefully considering these 4Ps will ensure the organization improves its operations.
The French Bakery will make the following products; bread, cakes, muffins, buns, rusk toasts, among others. Most of these products are in the market, but their demand is high compared to what is supplied (Tapayan, 2018). Our products will have additional flavors like vanilla and almond to sell higher than our competitors; the main products will be cakes because they come in various varieties and have different pricing options. Individuals should offer cakes at affordable prices.
The bakery firm will incur fixed and variable costs for its products; the fixed costs will include; rent, taxes, insurance, and utilities purchase. The variable cost will be; the amount incurred in the purchase of ingredients, electricity cost, payment of employees, supply and packaging cost, among other variable costs (Barrow, Barrow & Brown, 2021). The pricing of bakery products becomes difficult, especially since many production costs are involved. Selling the products at the right price will make French Bakery make a healthy profit margin. The costs of the bakery product sold will be determined using the following formula; Direct cost + Overhead + Wages +Profit.
The French Bakery firm has made its products; and ways to attain the potential customers includes. The company will use mail campaigns, connect with influential food bloggers, attend food events, carry some samples, drop some samples to the target consumers, and open pop-up shops, among other strategies (Tapayan, 2018). The most effective way of reaching a large customer base is through the mail. The company can use famous online platforms such as Mail chimp to ensure that it has activated its mails for regular communication with clients. Influential food bloggers have an extensive network of followers; they pass word of mouth to their followers about the new firm in the town (Barrow, Barrow & Brown, 2021). The French Bakery company may consider connecting with the food bloggers by organizing a small event where they will showcase some of their products. The bakery firm will also seek to attract customers by employing the following tips; designing the operational areas with a funny and friendly message, giving free samples of the new products, and managing the social media well, among other strategies.
In conclusion, the 4Ps model enhances components of the market mix and aids a company in taking its products or services to a new market. It helps the organization define its products in the following aspects; price, product, promotion, and place; this definition ensures that the products offered to the market meet the customers’ demands.

References
Barrow, C. & Barrow, P. & Brown, R. (2021). The business plan workbook: a step-by-step guide to creating and developing a successful business, tenth edition.
Tapayan, A. (2018). Integrated marketing communications plan for a bakery.

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Assignment week 6

French Bakery

Kawtar Ben Hadouch
Southern States University
BUS480
5/20/2022

French Bakery- Sales Forecast, Cash Flow, Profit/Loss

A sale forecast involves the estimation of the organization’s future revenue by predicting the number of sales or services to be offered over a specific period. The manager in charge of sales predicts the amount a sales person or a team can make and the customers they are targeting. Sale forecasting relies on seasonality, market trends, and social media trends. An example of my sale forecast for one month;

Product

Unit Sales

Unit Price

Sales

Coffee Cakes

472

$ 11.90

$5355

Bread

1537

$ 2.59

$39549

Cookie

620

$ 1.21

$ 632

Muffins

598

$7.17

$ 3986

Cheese Cakes

658

$ 9.50

$ 6194

Total

3885

$55716

The target customers will be all households within California and residents of the same area. The executives targeted will include teachers, students, and other workers who would need a bakery product.
If the sale forecast is accurate, an organization will use it to efficiently allocate resources to ensure it enjoys future success (Barrow & Barrow & Brown, 2021). The data in the sale forecast is essential as it helps an organization set a benchmark on the future issues that are likely to affect it, and thus, the leaders can make corrections early. The revenue leaders can also use information in the sale forecast to align the sale quotas and revenue expectations of the organization.

Cash Flow Statement for January

French Bakery
January-2022

Assets

Cash

$ 9400

Account Receivable

$55716

Paid Expenses

$ 35620

Inventory

$ 22200

Total Assets

$122936

Liabilities

Current Liabilities

$ 17600

Long Term Liabilities

$36000

Total Liabilities

$53600

Cash flow refers to the amount of money entering and leaving a company over a specific period. In a company, preparing a cash flow is essential because it will ensure the firm meets its existing financial obligations and prepares for the future. However, preparing a cash flow statement is an issue challenging smaller businesses. The cash flow statement complements the balance sheet and the income statement. The three main components of this financial document are; the operative activities, investing, and financial activities. Operative activities include the receipts made from the sales of goods and the offering of services—interest made from payment, the income tax payment, and the amount paid to the suppliers. Amount spent on payment of salaries and wages is also captured in the cash flow. Cash flow can be determined using either direct or indirect methods. The cash flow creates a picture of how a company’s operations are running, the sources of money, and how the organization is spending the cash (Barrow & Barrow & Brown, 2021). Creditors can determine how a firm funds its operations and pays its debt from the cash flow. Investors need the cash flow statement because it enables them to make informed decisions on whether to invest in an organization or not.

Profit/Loss Account

French Bakery- January 2022

Particulars

Amount ($)

Amount ($)

Sales

50000

Total Revenue

50000

Expenses

Cost of Product Sold

15000

Rent

6000

Salaries

7000

Utilities

4000

Total Expenses

32000

Net Profit

18000

A profit or Loss account is an ongoing record of the company’s financial situation. Creditors and market analysis use the records to determine a company’s financial position and its potential to grow in the future. A profit/loss account summarizes the revenue, cost, and expenses incurred during a working period (Barrow & Barrow & Brown, 2021). The category that must be captured in a profit/loss account includes; the sales, cost of sales, marketing, advertising, taxes, other expenses, and the net income.

Reference
Barrow, C. & Barrow, P. & Brown, R. (2021). The business plan workbook: a step-by-step guide to creating and developing a successful business, tenth edition.

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French Bakery- Sale Strategies

Kawtar Ben Hadouch
Southern States University
BUS 480 CAPSTONE COURSE
5/15/2022

French Bakery- Sale Strategies

A sale strategy refers to the set decisions, goals, and actions that inform the sales team of a company’s plans to ensure its products reach the targeted customers. Having an effective selling strategy makes or breaks a startup business. If the sale strategy a company uses is strong, it will be the foundation of cohesion and increased firm sales. Sale strategies also align employees with the shared goals and empower the workers to deliver the best services to keep the customers and them happy (Johnson, 2021). The sale strategy has clear objectives regarding the sale processes, competitive analysis, and the product’s position in the market. When choosing the sale strategy, the firm factors in their customers. Thus, a sales strategy should not be a fit for all customers. It’s significant to conduct a review of the sale strategies that will be used by French Bakery.
The success of a bakery business rest on the firm maintaining a strong customer base. The bakery business is faced with one primary challenge; the labor required for the baking process is quite intensive. In addition, the baked products are only in high demand when fresh, either 2 or 3 three days after their preparation. When these two factors are combined, the baked products must be sold as many as possible. Three sale strategies will be used to ensure the product reaches the targeted customers; use of social media, displaying the product and giving out some free samples to the customers. Bakeries have shown to do well on social media (Barrow et al, 2021), particularly on image-based platforms such as Instagram, snap chat, WhatsApp, and Pinterest. When professionally cooked products like bread, muffin, and pastries are added to social media, they appear incredible. French bakery will create a channel to post its latest creation. The display of baked products is also essential because most are photogenic. Displaying the product is a key aspect of advertising. Giving out a free sample to customers attracts them because who does like free things? The firm can decide to carve cakes messed up during their decoration and give them to customers.
A trained sales team will do the sales process that a manager will head. Training the salespersons will result in more sales. When a firm invests in training its sales team, it enjoys the following benefits; attracting talents because most are given growth opportunities. Employees are also interested in working for a company dedicated to uplifting their skills. Training the employees will also foster forward-thinking. The bakery product manufacturing involves the following processes; mixing the raw material, fermentation, and makeup, proofing, cooling, slicing if required, and packaging. The processes are critical, and thus they must be followed and operated carefully by employees if the bakery product meets the customers’ preferences and specifications. Bakeries are a profitable business, with firms operating them making a profit of 4% to 9%. The number of products to be manufactured at the beginning depends on the company’s customer base. However, the organization must not overproduce to avoid making unnecessary losses.
When starting a bakery business, the owner must consider more than the products’ designs. They must think of the licenses provided by the law to run a business and where to obtain them; this will make their business legal and produce products that are up to the set standards. It is to determine the license required before determining the bakery business’s operational area. However, most of the work permits are similar across states. One of the most necessary licenses is the operational license (Johnson, 2021). The law requires all businesses to hold this license if operating within their limits. Operational bakery registers the business within the county and gives entrepreneurs the right to run their businesses. The bakery firm will also need to receive an operating license to be issued from the health department. This department issues a firm with a certificate once it is satisfied the baking products and services are up to the set standards. The health department reviews its permits regularly, and thus the company will have to maintain high operational standards if it is to keep its license.
Bakery is a growing business that requires the owner to collect, analyze and store information and data about their customers. This act is essential to tailor the customer service programs of the growing business. However, the company must abide by the legal requirements that determine what data to collect and store about the customer. These requirements are embodied in the maintenance of customers’ privacy. The information collected must comply with privacy law regardless of whether it is used. When collecting information about the customers, the organization must try to record the product they regularly buy, why they prefer this product, and how often they purchase the product. Ways that are considered in data collection include; filling order forms, making direct inquiries from the clients, reviewing the received complaints, getting information from the customer feedback sites, and carrying out a customer satisfaction survey.

References
Barrow, C. & Barrow, P. & Brown, R. (2021). The business plan workbook: a step-by-step guide to creating and developing a successful business, tenth edition.
Johnson, A. (2021, November 20). License and Permits Needed to Open a Bakery. Bizfluent. https://bizfluent.com/info-8614074-license-permits-needed-open-bakery.html

Assignment Week 2

Kawtar Ben Hadouch
Southern States University
BUS 480 CAPSTONE COURSE
4/24/20200

French Fries bakery Market research in Los Angeles

There is a high demand for bakery products within Los Angeles. Most residents of Los Angeles prefer Bakery products. This can be expressed by the existence of numerous bakeries located within Los Angeles. Due to many bakeries within Los Angeles, there is stiff competition within the industry. Customers can select which bakery they can shop from for their products. Due to stiff competition in the bakery industry, each bakery in Los Angeles tries to stand out from the others in terms of the products they serve to their customers and their pricing methods. Bakeries offer a discount to customers to attract more sales.
Market research plays a crucial role in setting up the French fries bakery is concerned. Before setting up a French fries business, there is a need to have enough information concerning the French fries business, demand in the market, and possible competition the business is likely to encounter. Before setting up a French fries bakery in Los Angeles, it is important to conduct market research about the demand for French fries in Los Angeles. Market research helps the company decide on the investment to be made by the company. Carrying out market research In Los Angeles will help the company Identify the best place to locate the business. Location of the business is very key to the success of the company business. Since Los Angeles has many bakeries, it is important to ensure that the French bakery set up is located at a proper location where customers can get goods from the business.
Market research is important in helping to design promotional strategies which have to be implemented by the company. As bakeries within Los Angeles implement different market promotional strategies for their business, market research provides information on which method the competitors use for their products. The bakeries within Los Angeles promote their products using online platforms, but they require customers to move to their premises to get served their orders. By understanding competitors’ competition strategy, the company goes ahead to decide which strategy it can use to attract more sales. In Los Angeles, most bakeries use price discounts to attract more sales to customers. Very few bakeries provide home deliveries to customers. Our new bakery which will have to be set up will be providing home deliveries to customers from their homes. As most of our customers will be children and mothers, home deliveries will increase the number of sales made by the company. Los Angeles also has many residential places; hence we will have to partner with deliveries company to help to ensure that each of our customers is served well.
Market research plays a very significant role in predicting the company’s sales potential. Through researching the French fries’ demand in Los Angeles, the business will predict the potential number of sales that the bakery can make in the market. In Los Angeles, the viability of the business is dependent on the number of orders that the company can fulfill. French fries’ bakery will be located mainly in areas that can allow the business to conveniently satisfy the needs of customers. Setting up French fries has to be at a convenient location where customers can move in and make an order. Bakeries within Los Angeles with enough parking space usually attract more customers families frequently visit the bakeries to make their orders.

References
Cho, K. (2021). Mooncakes and Milk Bread: Sweet and Savory Recipes Inspired by Chinese Bakeries. Harper Horizon.
Kipke, M. D., Iverson, E., Moore, D., Booker, C., Ruelas, V., Peters, A. L., & Kaufman, F. (2007). Food and park environments: neighborhood-level risks for childhood obesity in East Los Angeles. Journal of Adolescent Health, 40(4), 325-333.
Luo, S., Alves, J., Hardy, K., Wang, X., Monterosso, J., Xiang, A. H., & Page, K. A. (2019). Neural processing of food cues in pre‐pubertal children. Pediatric obesity, 14(2), e12435.
Ventura, C. A. T. (2022). TOAST PASTRY STUDIO: Bakery Brand and Pastry Packaging Concept.

7

Competitive Marketing Strategies- French Bakery

Kawtar Ben Hadouch
Southern States University
BUS 480 CAPSTONE COURSE
5/08/2022

Competitive Marketing Strategies- French Bakery

The bakery business will sell bread, cakes, muffins, and toast. Before starting the business, the owner has to access the following aspects; counter service, specialty services, and sit down; these are the aspects that determine the business premise’s size. The business must have a commercial space where customers will walk and pick up their products. The premise has an employee-managed counter. The French bakery plans to specialize in the products above; thus, we shall consider renting space within the streets of Los Angeles. The bakery company will also capitalize on sit-down services and the dining option. Therefore, the premise must have areas where clients order bakery products like cakes and other spaces for the customers to sit and enjoy their orders (Barrow & Barrow & Brown, 2021). The bakery firm will also consider introducing online businesses where an app will be opened to create business-to-client interaction. The online application will contain killer pictures of our products and services. Customers can use this platform to place their orders that the firm will deliver at the clients’ convenient places.
Los Angeles is the perfect city to start the bakery business. For a long, the city has been a centre for creativity and innovation of new business ideas. It offers a great market for imaginative entrepreneurs. The city has a thriving economy with a large customer base that suits the establishment of new business. Other strengths of this city are advanced technology, and improved transporting system and a large manufacturing base. The town also has a ready workforce to provide the French bakery company with the necessary service. LA boasts of established learning institutions, including high schools, higher learning institutions, healthcare facilities, and multiple growth industries (D’Antonio & Sim, 2017). Learning institutions are among the primary areas that we target to draw our customer bases from- there are high demands for bakery products in most institutions of higher learning. For example, how many college students order cakes to celebrate some remarkable events like birthdays or graduation? Very many.
Before opening the bakery business in California, one must meet the following requirements. Register the fictitious names of their business and obtain a registration certificate from the county government; if there is a requirement for a special permit, the entrepreneur fills out this certificate. To get the license required for the operation of any business, the owner will part with an amount adding to $100. They may also need an industry-specific license because they run a critical business dealing with foods. The cost for leasing business rooms in Los Angeles is $ 41.32 per square foot; thus, the rental charges of our business will depend on the size of the space (D’Antonio & Sim, 2017). The company will opt for Bakery Insurance California to protect our business. This insurance scheme is similar regardless of the business size. It does not matter if one operates a small or large baker line. The primary aim of this insurance scheme is to protect the finance of the bakery business.
The greatest asset of a bakery company is its employees. Therefore, the French bakery will invest a lot in training its workers to sustain the targeted growth and success. Recruiting and hiring employees will be long and open only to include skilled employees. The bakery firm will also emphasize professional employees after the hiring process. When an organization is engaged in the development of employees, its sales will increase, and the profit will double. Dedicated and highly trained employees foster more engagement, production of quality products, and more efficiency in the discharge of duties. Training the workers will also benefit the company in the following ways; retention of more employees, development of future leaders, empowerment of the employees, higher workplace engagement, and building close workplace links.
French Bakery aims to ensure its customers are happy with our products and services. Yes, sustaining all the customers’ needs is a hard task. Still, the organization will demand consistency in its operations because the brand building is centred on providing quality services. It is essential to understand customers’ needs before developing products for them. Yes, the customers need a cake, but which ingredients should be added to the case to suit customer tastes and preferences? Do the customers want online services, or they are interested in collecting their orders from the organization’s premises? These are some questions the organization must answer before designing products for the consumers (Barrow & Barrow & Brown, 2021). The firm will set up an online platform for interaction with the customers. Online platforms are not meant only to ensure customers place their orders but to also listen to the customer feedback, positive and negative. Customer feedback contains a lot of information vital to improving the customer experience. The online platforms are also centres where customers can track and follow the movement of their orders.
Most people in Los Angeles love baked products, but when customers visit a bakery store, pick up their orders, and leave, it does not help sustain the business. To grow our business, we are thinking of venturing into wholesale operations where the French Bakery will conduct caterers and large restaurants in Los Angeles to offer them our products. Traditional advertising will help in the growth of the business in this direction, but the company needs to implement creative ways that will ensure clients get to our stores. For example, we can offer free samples and start reward programs for our regular customers.

Analysis of Competitive Website- Strawberry Shortcake

Bakery Company

Price Product

Release Date

Description

Toast Bakery Café

$ 73.6

1st May 2022

A very light American fresh strawberry cake with added cream and vanilla taste

Mexican Food & Bakery

$74.0

25th April 2022

A delicate white cake with whipped cream and a layer of ripe Los Angeles strawberries.

Bakeries and Tortilla

$74.2

28th April 2022

Strawberry cake mixed with flavored chips to complement its taste

France Bakery

$ 74.5

5th May 2022

Strawberry shortcake is tasty when baked with you. We have made a cake of your dream with various ingredients. Taste it, have a bite. Enriched with lemon buttercream, Swiss meringue buttercream and strained strawberry jam.

There are various distribution channels for the bakery products, but the one chosen must satisfy the customers’ expectations. The products will be distributed directly to the customers, although the company is opting to use intermediaries such as caterers and restaurants within Los Angeles. The simple distribution channel for the bakery product would appear as shown below;

Clients pick their orders in person
Customers make their orders online
Customers decides to eat or take their orders home
Customers make their orders in person

Distribution channels allow the smooth movement of goods and services to the customers. If the bakery business does not source the best distribution channel for its products, it does not satisfy the customer needs because of providing poor and inadequate services.

References
Barrow, C. & Barrow, P. & Brown, R. (2021). The business plan workbook: a step-by-step guide
to creating and developing a successful business, tenth edition.
D’Antonio, R. G., & Sim, Y. (2017). Los Angeles county: a business case for sustainability. In International Conference on Sustainable Infrastructure 2017 (pp. 250-256).

Opening the French bakery was driven by various factors such as the cultural love for French products in the United States. The business depends mostly on the love of French products to drive sales for its products. Secondly the decision was based on the large scale demand for bakery products by various users. This means the business will be facing competition from other French bakeries located in the area. It will also face other bakeries with ancient and culture-oriented bakeries in the areas. There will also be a stiff competition from other traditional baking businesses. Finally, the competition will also come from brick and mortar stores that also deal in baking products. 

The target customers for my bakery include mothers and families. Mothers are responsible for most home bakery shopping needs hence they are the main target for the bakery. The bakery will also target various French food enthusiasts including the local French population. One of the main factors for the creation of French bakery is the focus on sustainability hence we target those office workers and other people interested in French foods and products. 

Targeting these consumers and overcoming the competition from these stiff competitors require investments in advertising strategies and proper market research. To ensure the company targets the right group and understand the market, there is a need for online marketing research. This include searching for area data about performance of bakeries by focusing on issues such as revenue, daily sales, potential for growth and the number of customers (Sarstedt & Mooi, 2018). The market research will also target consumers to determine their preferences for French products such as bakery products. The research should also focus on regulatory standards such as the licensing and procedures for setting up the business. 

References

Sarstedt, M., & Mooi, E. (2018). A concise guide to market research. The Process, Data, and, 12.

Discussion Week 1
Introduce yourself with your classmates and provide your experiences with creating a business plan. How familiar are you? What kind of business are you thinking of?  Is it a service/product line? 

Hi class,
My name is Kawtar, I’m from one of the smallest countries in Europe… Belgium! I speak 4 different languages (French, Dutch, Moroccan, and English). I moved to the USA 5 years ago and I fell in love with it! I have always been interested in everything that is related to business that’s why I decided to go back to school for my BBA. I have 1 more quarter to go before I finish school, I’m very excited but also anxious about the next chapter of my life.
On another note, when it comes to deciding about my business plan, I could be a little indecisive. I always wanted to open a French Bakery but I’m hesitating about having it on a food truck. I will be selling all kinds of French Pastries (croissants, Baguette, macaron,…).

Discussion Week 2
In this week, we move further along with your discussion board topic of market research. From your reading, on Phase 2, when researching your niche market for your final project, do you know who your customers are? Who are your top competitors? 
Focus your post on providing your customers, top 3 competitors, and what plan do you have to research your niche market? 
Hi class,
Opening the French bakery was driven by various factors such as the cultural love for French products in the United States. The business depends mostly on the love of French products to drive sales for its products. Secondly the decision was based on the large scale demand for bakery products by various users. This means the business will be facing competition from other French bakeries located in the area. It will also face other bakeries with ancient and culture-oriented bakeries in the areas. There will also be a stiff competition from other traditional baking businesses. Finally, the competition will also come from brick and mortar stores that also deal in baking products.
The target customers for my bakery include mothers and families. Mothers are responsible for most home bakery shopping needs hence they are the main target for the bakery. The bakery will also target various French food enthusiasts including the local French population. One of the main factors for the creation of French bakery is the focus on sustainability hence we target those office workers and other people interested in French foods and products.
Targeting these consumers and overcoming the competition from these stiff competitors require investments in advertising strategies and proper market research. To ensure the company targets the right group and understand the market, there is a need for online marketing research. This include searching for area data about performance of bakeries by focusing on issues such as revenue, daily sales, potential for growth and the number of customers (Sarstedt & Mooi, 2018). The market research will also target consumers to determine their preferences for French products such as bakery products. The research should also focus on regulatory standards such as the licensing and procedures for setting up the business.

References

Sarstedt, M., & Mooi, E. (2018). A concise guide to market research. The Process, Data, and, 12.

2

Kawtar Ben Hadouch
BUS 480 CAPSTONE
Southern States University
4/17/2022

Executive summary

This business is a French bakery; the business is focused on giving its customers quality products and a unique customer experience. Therefore, its mission is ‘to bake innovative products with great taste and make the customer eating experience more satisfying .’The company focuses on the quality of its products to its customers. It also works towards achieving customer satisfaction. The vision of the business is ‘to be the most trusted French bakery offering the most innovative and unique recipes to its customers’. ‘The bakery will also offer different products to its customers. These products are made by trying new recipes which accommodate all the customers including those who need special diet and those with health complications. In addition, the recipes used are unique from those of the competitors due to the special ways used in making them. The products offered include macaron, baguette, croissant madeleines, Paris Brest, St. honoree, honoree and mille-feuille. I will be seeking finance from investors (Index & Index, 2019). This business will grow to become an international business in the future. the plan is to start laying the foundation for a big business, and seeking financial help from the investors will help me achieve this goal funding will also be done through bank loans with infests which I will be able to pay over a period of agreed time. This is because I would like to have much control of the business to make better decisions and implement innovations easily. Loans will enable me to keep much control of my business since the lenders do not control over the business. There is a detailed plan that will help the business in resource allocation to enable the business reach its goals through effectiveness across all the sectors of the business for instance marketing, production etc. which is ensured by proper allocation of resources.

Company description

The company is a bakery that makes different French pastries as mentioned in the executive summary. The business is designed to bring a change in the baking industry. A business plan is needed which will ensure that the business is able to offer its products to the customers. Firstly, the business differentiates itself in the market through its different recipes. Instead of following the existing recipes new ones are developed through collecting customer data to identify the needs of customers which are not met by existing bakeries. The business aims to change the idea of baking from just fixed recipes to the recipes that best fit the customers’ needs. Therefore, when the company has all its customers’ information, most recipes are developed and tried to ensure they meet those needs (Gorard et al., 2018). Customers with health issues such as lactose intolerant or customers who have health issues such as low sugar levels or high sugar levels are considered by making products that fit their needs—for instance, making products with high sugar levels for the customers with low sugar levels. My market is people of all ages, both men and women and children. All the people enjoy delicious foods, and therefore they are all targeted in the market. The products are not highly-priced and can easily be afforded by all households, from the wealthy to the middle class to the low-income earners. People with health issues are also included by ensuring their needs are factored in during the process of development of the product. My competitive advantage is the uniqueness of my products. I will not just develop products that exist in the market, but I will come up with unique recipes that meet the customers’ needs. Therefore my products will have a unique taste that gives my brand a unique competing advantage.

References

Index, S. P., & Index, G. (2019). Executive summary. Minderoo Foundation, available at: www. globalslaveryindex. org/2019/findings/executive-summary/>(accessed 31 December 2019).
Gorard, S., Siddiqui, N., & See, B. H. (2018). Philosophy for Children: Evaluation report and executive summary.

1

French Bakery: Financial Control-Bookkeeping and Accounting System

Kawtar Ben Hadouch
Southern States University
BUS480

French Bakery: Financial Control-Bookkeeping and Accounting System

Bookkeeping and accounting systems give a business great prices and an assortment of bakery products, which helps the business to manage its finances and accounts. The accounting process should not be difficult, so the best software should be found. Thanks to cloud development, various accounting programs can help small businesses gain control over their finances. Each accounting program has essential business features and automation that ensure business accounting is a breeze.
For the French Bakery, we shall use the FreshBooks program. Initially, FreshBooks used to be an invoicing software with fewer bookkeeping tools. However, double-entry accounting helped propel FreshBooks to become a comprehensive accounting solution for microbusinesses. FreshBooks program does a business to detect and rectify an accounting error easily. It is a program that is easy to use and free of accounting jargon. FreshBooks is the best accounting program for the French Bakery because the organization looks for simplicity, strong invoicing, and good customer support. For a small business, every single mistake results in a major headache. However, with FreshBooks, convenient customer support is always assured. The pricing of FreshBooks is convenient. It has three pricing plans that range from $ 15-$ 50 monthly. All the program features are included in every plan to ensure all levels have billable clients. Other features of FreshBooks are; a straightforward user experience, attractive UI, its set up is simple and easy to learn, time tracking, reports, expense tracking, and customized invoice templates.
French Bakery will have an accountant tasked with keeping the firm’s financial records. The accountant will be performing a wide range of finance-related tasks either for the company or for individual customers; all of these tasks are meant to benefit the organization. The roles and responsibilities of the accountant will include; ensuring the accuracy of all French Bakery’s financial documents. The documents kept must also comply with the relevant business laws (Barnes, Blake & Howard, 2017). They will also prepare and present the organization’s financial reports to the management. Preparing tax return statements and ensuring the company pays the tax is also a role of the accountant. The accountant will also evaluate the business’s financial operations and recommend the best practices to ensure French Bakery runs smoothly. The accountant will be required to act honestly and act according to the legal obligations to avoid negligence in the performance of their roles.

Sales and Marketing Control

In the bakery sector, there are a lot of activities that are beyond the control of entrepreneurs. For example, changes in marketplaces, customers adopting new buying habits, and pandemics like the COVID-19 may also occur and slow down the operation of a business. However, there are other happening that an organization can control, for example, training employees to ensure they serve customers better, tracking the number of orders made by clients daily, or noting down the number of times clients follow up on new leads or customers. Sale activity metrics involve measuring things that a firm can control directly. Sales activities are monitored by analyzing the sale activity metrics; these represent the performance and behavior of the customers and the sales teams. They include the number of prospects that the sales team contacts daily or the number of clients they serve daily.
It is difficult for an organization to decide the sale activity they will track, but figuring out the strategies they can use to assess it is worth any organization’s effort. It is the best way for entrepreneurs to know whether they are on the right track and take the best steps to improve their companies, support employees, and deliver the best experience to their customers. Sale activities will be monitored by assessing the number of leads the French Bakery creates daily. Leads refer to the number of prospects the sales team interacts with each day, the number of customers they serve, the number of orders received, and the complaints recorded by clients (Mohapatra, 2017). The sales team should be setting a daily target before embarking on their roles; by the end of the day, they must determine if they have achieved their target. After all, an organization cannot close deals unless it fills its sales metrics with new prospects. Setting the daily target prospect involves finding new deals that align with the customers’ profiles. The sales team will use SPOTIO’s Lead machine to capture the sale activities. With this tool, the user selects the target territory from the available demographic data to create the customer profile. The user will then import all the identified prospects and use them to make an outreach.

Fig. 1.0 Customer Cards of French Bakery

Running a bakery shop is all about numbers; for example, the number of cakes sold within a specific period, how much the organization is spending on ingredients, and the cost of production and sale. If the bakery management does not set some time and analyze these numbers, the organization will lose track and start making a profit. Starting a bakery business is also not all about making money but ensuring customers enjoy a delicious menu. However, entrepreneur deserves to be rewarded for their hard work. Apart from the data on the sales made by the French Bakery, the organization will also keep a record of the profit and income forecasting. It is difficult for an organization to plan without tracking its income and profit. When an organization tracks its total income and the total outgoing, it gets a clear picture of whether it is successful or unsuccessful; this knowledge ensures the business flounders and moves towards achieving the set outcomes (Barrow & Barrow & Brown, 2021). Profit and income are tracked in an organization by creating a spreadsheet, then tracking the total of each of these elements and using the comparison information to track the business growth or identify holes within the organization where income can be increased or cost reduced.

Other Business Control Plans

Business control plans are used to regulate the operations of a business to ensure it stays within the set regulations. Some guides and procedures are developed to protect businesses; these make up the control plans. Control plans that the French Bakery can adopt a top-down control and proactive control. In the top-down control, important decisions of running the French Bakery will be made by the high-level executives then the information will flow down to the employees; however, the organization has to involve the employees when coming up with the decisions. Managers use proactive business control to solve a business issue before it escalates. Sometimes the problem is also solved before happening. The managers analyze the risk and take actions that will encourage business growth.

References
Barnes, C., Blake, H., & Howard, T. (2017). Selling your value proposition: How to transform your business into a selling organization. Kogan Page Publishers.
Barrow, C. & Barrow, P. & Brown, R. (2021). The business plan workbook: a step-by-step guide to creating and developing a successful business, tenth edition.
Mohapatra, D. R. (2017). Economic and Financial Analysis of Infrastructure Projects: An Edited Volume. Educreation Publishing.

1

French Bakery- Financial Documents (Balance Sheet, and Break –Even Analysis)

Kawtar Ben Hadouch
BUS480
Southern States University
5/29/2022

French Bakery- Financial Documents (Balance Sheet, and Break –Even Analysis)

French Bakery
Balance Sheet
December 31st 2021

Assets

Liabilities and Owner’s Equity

Cash $6940
Equipment and Machines $ 44500
Supplies $7000
Land; Rent $ 6700
Building $44500
Account Receivable

Total $220700

Liabilities

Notes Payable $74900
Salaries Payable $8900
Accounts Payable $16200

Total Liabilities $100000

Owner’s Equity

Capital Stock $80000
Retained Earnings $40,700

Total $220700

Retained earnings is calculated as follows; Retained earnings= Total Assets- (Total liabilities+ capital stock.
=220700-(100000+80000)
=$40700
When entrepreneurs want to start a business, they will have to develop and utilize numerous financial documents during the planning stage. Such documents include the balance sheet, cash flow, and income statement ((Barrow & Barrow & Brown, 2021). Each of these documents has a critical role in planning and managing a new business. Some documents are used in the planning stage to determine if the proposed business is feasible or not. Other documents are useful during the operational stage because they provide information key to attracting consumers, investors, and partners. Building documents like a balance sheet, income statement, and cash flow requires the entrepreneur to make key assumptions. These assumptions include forecasted sale volume, cost of sales, and administrative expenses. In sale volume, the entrepreneur predicts the number of units they will sell over a pre-determined period. Cost of sale refers to the total accumulated cost of creating a product or service offered to the consumers. Administrative expenses refer to all expenses incurred by a firm tied directly to specific functions like manufacturing.
Break-Even Analysis
French Bakery (Pastries)
For the Period Jan 1st-June 30th 2022
Selling Price per Unit (P): $ 20
Break-Even Units (X): 15554
Break-Even Sales (S): $ 311080

Fixed Cost

Variable Cost

Advertising
Depreciation
Rent
Payroll
Interest Expenses
Taxes
Utilities
Manufacturing

Total $ 1500.00

Variable Cost Based on Cost of Dollar

Cost of Pastries Sold $ 1.00 per unit
Direct Labor
Overhead
Others

Sum $1.00

Variable Cost Based on Percentage

Commissions 5.0% per unit
Others
Sum 5.0%

Total Variable Cost per Unit (V) $2.50

Contribution Margin per unit (CM)= P-V $17.50
Contribution Margin Ratio (CMR)= 1-V/P=CM/P
=87.5%

Break-Even Units (X) =TFC/(P-V)
=$ 311080
Break-Even Sales (S) = XP = TFC/CMR
= $ 311080
Calculations of the cash flow show the entrepreneur must have between $10000 and $ 150000 before opening the French bakery. However, the startup cost will vary depending on other factors like the location of the business, size, and the number of employees to be contracted. This amount may be lower depending on the reduced need for employees. Increased inventory in the bakery businesses also reduces costs. Whether the French bakery will offer seating services and the food selection will look like are also key determiners of the startup cost. Bakeries that offer full menus and operate for long hours require larger capital to start.
The amount to start the bakery business will be generated from the following sources; personal savings, contributions from friends and family members, and also from the banks and credit unions (Barrow & Barrow & Brown, 2021). The primary source of a startup is personal savings; before starting a business, an entrepreneur must have a year of accumulating this capital. They can also work on issues like mortgage and insurance needs. Contributions from friends and relatives sum up the personal savings. However, before an entrepreneur follows this route, they must inform these people and put everything clear. Bank and credit unions are also other sources of capital to start businesses. However, banks have lending terms that are not easy to crack. Before accessing capital from these institutions, the entrepreneur must have a firm business plan.

Reference
Barrow, C. & Barrow, P. & Brown, R. (2021). The business plan workbook: a step-by-step guide to creating and developing a successful business, tenth edition

Company Name Goes Here with a logo if you have any

Business Plan Proposal

Name

Date:

Submitted To:

Southern States University

Executive Summary

When writing on this section of your paper, make sure to add your Mission and Vision of the company. Don’t forget to provide products / services you are selling or servicing in detail. Provide briefly if you are seeking financing, or already have an existing investor or if you have your own capital. Make sure to provide details on whether you need a business plan for a product/service.

Company Description (Phase 1)

In this section go in-depth of what your business is designed to do or offer and how you will do it. Tell me more about your company in detail such as your niche market, your customers, what your competitive advantages are. (Phase 3)

Market Research (Phase 2)

In this section you would describe to me how your company works within your given industry. Inject what you have learned in Phase 2 and Phase 3 further here.

Organization and Management (Phase 4)

In this section of your paper, make sure to provide in detail how your business operations work such as your selling methods plan, supplies, legal and regulatory factors, and your other business controls that deal with operations. (Phase 4 and Assignment 25)

Marketing Plan (Phase 3)

In this section of your paper, you will be focusing your area on how you will market this product/service. Inject some of your assignments from Phase 3 here as well when it comes to Assignment 10-12. Lay out in detail who will market the product such as demographics, provide details on marketing efforts, place of distribution and advertising. Don’t forget to add information from assignment 24.

Financial Projections (Phase 5)

In this section of your paper, you will provide in detail Phase 5 of your assignments along with your clear budget of your project whether it’s a product/service. Use an excel sheet to show your budget plan or any other forms of visual aid to see where your money is coming from and going out. I also want to see Profit projections if applicable as investors would want to see how you will make their money increase. Don’t forget to consider financial controls or assignment 23.