Cruisin’ Fusion Blog Post
Complete and reference the Chapter 6 Cruisin’ Fusion Simulation. Use the Chapter 6 Cruisin’ Fusion Simulation access link located in the Competency 2 Learning Resource – Ethics and Intellectual Property folder to complete the simulation before moving on to the next part of this assessment.
–Done the first part and attached PDF is the result
In this role-playing simulation, you will develop a website for a chain of concession stands you inherited from Uncle Al. You are not sure what to do with the concession truck, but a couple of your friends think Al was onto something with his unusual taco food truck. They want to partner with you to expand, targeting sports events, outdoor concerts, political rallies, holiday marches, and other events where customers might pay a little more for a very distinctive and healthier meal. With the right marketing, this could be a promising business venture. The Cruisin’ Fusion taco trucks are gaining popularity, fueling a demand for an order-ahead option on the website. After careful consideration, the team has decided to add a shopping cart software to the Cruisin’ Fusion website to meet this demand.
Research ethical issues related to customer data and information management. How is customer information be protected as in the case of introducing shopping cart software?
Write a 3- to 4-page blog post to launch this new shopping cart feature on your website and to reassure your customers that placing online orders is safe. Address the following in your blog post: 

Introduce the new shopping cart      feature and its order-ahead option.
Justify how the new shopping      cart software upholds ethical trends in consumer privacy. 
Discuss Cruisin’ Fusion’s      organizational policies for maintaining the confidentiality and protection      of consumer data.  
Explain the various privacy      laws upheld with the shopping cart software.

5/22/22, 7:25 PM Wallace_sim6.pdf

https://pe-xl-prod.knowdl.com/content/atm_sims/Wallace/Sim6/index.html 1/4

A.

A newspaper that has a free online version but charges advertisers.

I.

Informing or entertaining the

audience

I.

Informing or entertaining the

audience

B.

A company that sells smartphone apps and wants visitors to buy one of

their products online.

III.

Sell products or services

III.

Sell products or services

C.

A museum that wants visitors to come see the latest exhibit.

IV.

Facilitate offline relationships

IV.

Facilitate offline relationships

D.

A nonpro�t that wants to persuade visitors to eat healthy foods.

II.

In�uencing the audience

II.

In�uencing the audience

E.

A free online city-building game that sells advertising on the site

targeted to the game’s main demographic.

I.

Informing or entertaining the

audience

I.

Informing or entertaining the

audience

F.

A baseball team that wants visitors to come to the games.

I.

Informing or entertaining the

audience

IV.

Facilitate offline relationships

G.

An infomediary such as Consumer Reports.

II.

In�uencing the audience

I.

Informing or entertaining the

audience

I. Informing or entertaining the audience

Feedback on Your Choices in Cruisin’ Fusion

1. Which major goal do you think each of these organizations should adopt for their websites?

Points: 10 out of 14

Your Answer Correct Answer Points

2

2

2

2

2

0

0

Total points 10

2. Which goal do you think Cruisin’ Fusion should make the primary goal for the website?

Points: 0 out of 3

Your Choice Correct Choice Points

0

II. In�uencing the audience 0

III. Sell products or services 0

IV. Facilitate offline relationships 0

Total points 0

3. Websites can emphasize different types of relationships. Which one do you think is most important for cruisin’ Fusion?

Points: 3 out of 3

Your Choice Correct Choice Points

B2B 0

B2C 3

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A. Customers often change their minds and never show up.

B. Customers can’t really predict what time they will arrive so the tacos could

get cold.

C. Many restaurants take advance orders online.

D. Many customers would be reluctant to provide a credit card number to a

food truck operator.

E. Many customers are students who don’t have a credit card.

A. Customers can see exactly where they can get a Cruisin’ Fusion taco.

B. Competitors can move their food trucks to compete with Cruisin’ Fusion

location.

C2C 0

C2B 0

Total points 3

4. What name should we choose for the website?

Points: 3 out of 3

Your Choice Correct Choice Points

A. www.cruisinfusion.com 3

B. www.cruisinfusion.us 0

C. www.cruisinfusion.org 0

D. www.cruisinfusion.mil 0

E. www.cruisinfusion.cn 0

Total points 3

5. Which of these factors would support adding e-commerce? Choose more than one if you like.

Points: 10 out of 10

Your Choice
Correct

Choice
Points

2

2

2

2

2

Total points 10

6. Which of these factors would support the addition of GPS tracking?

Points: 10 out of 10

Your Choice
Correct

Choice
Points

2

2

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C. Customers can use their smartphones at football games to see where the

trucks are.

D. Cruisin’ Fusion food trucks move very rarely.

E. Cruisin’ Fusion can move the truck at big events to get closer to more

customers, and customers, can still �nd them.

A. Customers can rave about the great taste and health bene�ts.

B. Some customers will post negative reviews.

C. Scammers might use it to boost their own PageRank by including a link to

their sites.

D. Customers expect to be able to add reviews and comments.

E. Cruisin’ Fusion could use some of the positive comments as testimonials in

advertising.

A. Submission of your website to over 2500 search engines ($149.95, one-time

fee)

B. Guaranteed top ten search engine rankings for your website. (subscription,

$59.95 per month to maintain top rankings)

C. Generate over 1,000,000 visitors per month (subscription, $79.95 per month)

D. 500 links to your site will be created on other websites to improve your

rankings ($49.95, one-time fee)

E. None at this time.

2

2

2

Total points 10

7. Which factors favor adding a blog to the website?

Points: 10 out of 10

Your Choice
Correct

Choice
Points

2

2

2

2

2

Total points 10

8. H&H SEO Services.Choose one you recommend for purchase.

Points: 0 out of 3

All these services are common SEO scams,and website developers should be wary of companies that offer such services without
looking very closely at exactly what the company is promising.

Your Choice
Correct

Choice
Points

0

0

0

0

0

Total points 0

Total Points for Scroed Choices

You received 46 out of 56 points, or 82%.

Discussion Questions

5/22/22, 7:25 PM Wallace_sim6.pdf

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1. Do you think Cruisin’ Fusion needs a website? Why or why not?

2. Should the Cruisin’ Fusion website use third party cookies? Why or why not?

3. How would you advise Cruisin’ Fusion to use SEO to boost its rankings on major search engines?

4. Beyond the features mentioned in this simulation, what ideas do you have that would help the Cruisin’ Fusion website achieve its
goals?